Comments:

Not to be snarky or anything but how is there a “demand void” if other providers have offered direct linking for years?

Just to add a bit more context around my statement, I said that when Performics was founded nearly ten years ago, “we pioneered the full service model for affiliate marketing, as opposed to being known as a technology pioneer.”

Now, with the resources of DoubleClick behind us, we believe that we can truly be technology leaders as well.