“Forget about ROI. Social media (when you get there) will be a cost of doing business...”

Joe Pulizzi
Z Squared Media LLC
Author, Get Content Get Customers

"It is time to find a new balance in marketing, to bring the pendulum back toward the center.

Marketers can start this process by embracing the fact that analytically led marketing is here to stay. It isn’t a trend and it isn’t an option… But analytics must be married with content, the traditional bastion of marketers. And content has never been more important… Analytics and content are therefore intrinsically linked and cannot function properly without one another… Yet they are often siloed by organizational and technical obstacles. It is no longer sufficient to be good at content and analytics separately. It is time to move marketing to the next level, to bring content and analytics together. It is time for smart content.”

Joe Stanhope
Director of global product marketing
Alterian
(via Chief Marketer Mag)

“The issue we have with navigational search is that… it completely obliterates the value we’re creating from other digital marketing we’re doing… The idea that search is this magical fountain of customer acquisition—In many cases it’s not.”

Young-Bean Song
Microsoft
(via ClickZ)

“... Social media is just a fancy name for online communities, and they have been around since the Internet’s infancy… So for anyone who thinks that social media or the use of it for business purposes is new, please think again! The thing about social media that seems to escape many people is that it works best as a lead generator or a way to get links only when it’s used first and foremost for true social purposes. If you are using it because you think you have to, or as a duty, you’ll never discover its full impact.”

Jill Whalen
(via Nick Wilsdon)

“When marketers see social media as yet another channel to drive a message down, they’re missing the boat. Worse, they’re making themselves look insensitive, unpleasant, and not worth the community’s time. It’s a lose-lose. Take the time to understand the digital natives, and your results will be MUCH better.”

Chris Brogan
Vice President, Strategy and Technology
CrossTech Media

Commenting on Google’s recent “YouTube Videocracy” event in NYC…

“Google made a good investment. Just a few years after launch, the platform has radically changed the media consumption ecosystem. Unlike other acquisitions in the space, YouTube provides value to the end user like no other platform does. The democratization of video consumption and creation might not thrill the big networks, but it is here to stay.”

Sara Holoubek
via DM News