“With cost-per-click ads, spammers create bogus pages where confused consumers click on ads in an effort to escape.

But with CPA ads, clicking is not enough. The game is now to manipulate consumers not only to click, but to take some further action. And I don’t use the word ‘manipulate’ arbitrarily.

This is about turning the web into one big pile of junk mail, aimed at getting you to sign up, buy, or commit to something that you hadn’t necessarily wanted.”

Scott Karp
Publishing 2.0

Learn more about Google’s move into Cost Per Action advertising by tuning into Weekly Insight.  This week’s show can be streamed or downloaded below.

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