“Chances are, the interactive marketing director doesn’t include their needs in a position request for search engine marketing, and so HR is frequently left to its own devices.

In some regards, the hiring department seems to have surpassed their Internet Marketing colleagues.  While search advertisers forever ponder pay per action, Indeed.com clients are experimenting with a PPA beta: pay-per-applicant, that is.  Oh, and forget cost per acquisition, each firm has a very well-defined CPH, or cost-per-hire… As with all industries, it is only a matter of time before an underserved market is met with a product.  And in this case, one just might say that Indeed.com is this sector’s Google.”

Sara Holoubek
Contributing Editor
DM News SearchBuzz