“Affiliate marketing programs are commonly used by large and small companies as a low-risk means of obtaining new customers. However, some affiliate marketers have been plaguing search engine marketers for years....

When your ad is competing against an affiliate ad, the one with the higher quality score wins, so a bidding war begins for visibility. As a result, costs per click increase and the advertiser is the loser....

Do not be afraid of affiliate programs. Enact an Affiliate Rules of Engagement that prohibits using paid search as a channel.”

Janel Landis
SendTec Inc.