On how Google is leveraging its network of AdSense publishers to slowly-but-surely wean itself off of the same affiliates who fed them by setting up to compete…

“Instead of doing the obvious, such as inserting CPA ads on properties that would seem to cost them nothing, like Google.com, they use their publishers. Using the publishers, they gather data across disparate data points, with an indeterminate opportunity cost, as opposed to their main page that provides only one data point and has a much larger cost.

Once they figure out the metrics then, if they want to, they can move up the chain. This small test might seem like just another publisher release, but this could truly end up being the smallest big step towards the future of CPA and Google.”

Editor, DMConfidential