“Why don’t we find more relevant ads online more often, in more places? It is certainly not a matter of technology. We now have ad delivery technologies that can do with ads just about anything that you could imagine.

In my opinion, it isn’t the lack of ability to deliver a relevant ad that is holding us back; rather, it is the lack of relevant ads to deliver. We just don’t have creative enough arrows in the quiver. We don’t have enough different ads with enough unique and differentiating elements that can communicate specific relevant messages to consumers.”

Dave Morgan
Executive Vice President, Global Advertising Strategy
AOL
via Mediapost