ThoughtShape of the Week: Dan Birdwhistell on Mahalo
by Jeff Molander
jeff-at-thoughtshapers.com
“I believe that destination pages like this (Mahalo.com) will ultimately take over the web as more and more companies learn how to game search results. The web is moving from information to navigate to information given; it’s choices moving to answers, and we’ll eventually figure out how to push the junk to the side.
Mahalo and sites like it will become the new experts because they have people behind them. It’s not wisdom of the crowds and UGC—it’s making the right filters and figuring out how to get the nuggets on the site in a massive way.”
June 19, 2007