Hosted by: Jeff Molander

Guests:
Wayne Porter, Sr. Dir. Greynet Networks
Chris Boyd (PaperGhost), Dir. Malware Research
Facetime Communications

In part two, Wayne Porter begins to discuss how and why major name advertisers (and advertising networks they work with) unknowingly get caught funding criminal activity.  Where he ends up, though, is remarkable. 

Porter actually predicts that the realm of click fraud is bound to get a lot more ugly as massive, criminal-operated networks of “zombie” PC’s ("botnets") turn their guns in a new direction.  Detecting them may, as it turns out, not be easy for Google, Yahoo Search or even sophisticated operations like Porter’s team of researchers. 

Press PLAY button to listen now or download as MP3.

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0:00 - Introduction
1:02 - How and why would major advertisers fund criminals?
2:04 - The Problem: brokers of ad brokers of ad brokers
2:34 - The connection between performance advertising and botnets, fraud
4:58 - Risk levels of cost per sale vs. cost per click vs. impression/CPM
6:28 - How brands are affected
7:16 - A new form of cost per click fraud?
9:19 - Small but widely distributed click fraud botnets may prove highly problematic
11:30 - Enterprise risks to botnets
11:48 - The potential for a new form of click fraud
13:44 - Web marketing, becoming less efficient and dangerous for brands
14:52 - “Botnets can be used for pay per click fraud” (Porter)
15:10 - Learn from the Past: AllAdvantage “Get Paid to Sleep”
17:05 - New SpywareGuide.com blog
19:15 - Funny story: “Mr. Bean” movies among badguys
21:31 - Closing remarks

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