Online Shoppers Embrace In-Store Tech
by Jeff Molander
jeff-at-thoughtshapers.com
Should we be surprised that those comfortable (myself included) with Web-based shopping are more likely to serve themselves at a grocery or retail store? Probably not but I have to admit that the words “Unexpected item in bagging area… remove unexpected item...” have left me, more than once, abandoning the “convenience” this seemingly retarded technology offers (so far).
Reports Internet Retailer Magazine...
“Forrester found that a web buyer is 28% more likely than a non-web buyer to use a self-checkout system. This year, 61% of all North American consumers have used self-checkout, compared with 71% of online consumers and 80% of web buyers.”
October 19, 2005