I had the good fortune of sitting down with intellectual property attorney, David Fish.  Together, we discussed a handful of intellectual property challenges presented by the Internet and online advertising. 

What is IP?  In simple terms ideas, literary works (copyrights), trademarks… all kinds of things. 

As consumers have quickly moved onto the Web marketers have given chase—largely through a variety of third parties (i.e. pay per click advertising, CPA affiliate marketing, search optimized pages, etc.).  Often these parties push the limits of the law in the name of profit.  It’s the digital Wild Wild West out there.  What should publishers and marketers each be aware of, in fear of and actively defending?  Tune in to find out.

RUNNING TIME: 28 minutes

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