Thoughtshape of the Week: Ron Shevlin
by Jeff Molander
jeff-at-thoughtshapers.com
“Marketing is suffering from Ignis-fatuus-itis.”
* Igni fatuus: Something that misleads or deludes; an illusion.
Ron Shevlin
Sr. Analyst
Aite Group
(via Slideshare)
May 21, 2010
Page 2 of 211 pages