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CBS, NBC Offer On-Demand, Commercial-Free Programs via Web

by Jeff Molander

NBC and CBS are no longer thinking about crossing the road, they’re dodging traffic by embracing core concepts of the Cluetrain Manifesto.  To what degree?  For a buck or two fans of “Lost” and “Desperate Housewives” will be able to download commercial-free episodes for playback on their PC or other digital video device. 

As broadband continues to penetrate widely this is bound to lead to some kind of set-top integration I’m betting.  Even though, PCs are not only strategically located they’re simultaneously used (with other media) and with increasing regularity.  Thus, I suggest that downloading direct to a set-top device for easy playback makes sense.  Consider users like myself who use cable TV for entertainment and broadband Web access.  Then again, don’t expect the broadcast networks to get too cozy with cable companies… but what about other ISPs?  Whoops… many of them are, also, getting into the “content” game too. 

It would seem that ISPs are positioned fairly well in this regard but NBC and CBS are finally dipping toes in the pool.  Has the Tivoization of a nation forced their hand?  I’ve got to think so.

November 08, 2005

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