With eMail Delivery Worsening When Will RSS Step In?
by Jeff Molander
jeff-at-thoughtshapers.com
We should be asking when (not if) RSS-powered technologies will be more widely adopted by advertisers considering Return Path’s recent study along with Lyris Technologies’ study... each citing large increases in “false positive filtering” of spam. In other words, the verdict is out on e-mail delivery: users’ desired communications (i.e. from marketers and other trusted senders) is, increasingly, not getting delivered, rather is being categorized as “spam” or “bulk email.”
“Hotmail’s rate of “false positive filtering” increased from 5.6 percent in 2Q05 to 9.4 percent in the third quarter, and Gmail’s from 4.1 percent to 7.17 percent...”
and
“21 percent of permission-based emails did not reach the inbox during the first half of 2005 because they were either blocked or filtered into the junk folder, according to a new email deliverability study from Return Path. Senders’ deliverability problems stemmed as much from their own practices (e.g., low list quality and number of complaints against the sender) as zealous blocking of emails by ISPs; blocking rates for individual mailers were as high as 54 percent.”
October 12, 2005
Page 200 of 204 pages