In February, the CMO Council published a joint study with the Promotional Marketing Association that proclaimed a majority of marketers admit that they, themselves, do not have a “very good” level of understanding when it comes to e-marketing.  Combine this with the CMO Council’s new report suggesting that a majority of those surveyed are not “well regarded and respected.” In fact, only 10% report being viewed by executive peers as “highly influential and strategic.”

“This study confirms marketers need to move from a tactical orientation to a more analytic and strategic approach that will enable them to realign marketing initiatives with the overall corporate mission,” said Donovan Neale-May, executive director of the CMO Council.

MarketingVOX reports two-thirds of CEOs (polled in a separate survey by Chief Executive magazine) said their marketing groups are “mission critical” for creating top-line growth.  Duh!  Outside of sales and marketing who’s left?

What has the power to change such perceptions and why do technology marketers care to know so little about tech-based marketing?  What will shame them into action or will the “can’t live with ‘em, can’t live without ‘em” attitude CEO’s possess simply provide them with an insurance policy on remaining employed?