“Search doesn’t build brand, search connects people to brands at just the right time…

We don’t spend a lot of time interacting with search messages. This is spot scanning at best, not a thorough assessment. We don’t read listings, we glance at words. When enough hits register to establish relevancy matches with the goal of our search, based on the words we used in the query and those that remain locked up in our prefrontal cortex, we click.”

Gord Hotchkiss
(Via MediaPost)