Internet Retailer reports “Several major multi-channel retailers, including eBay Inc., Shop NBC and the Home Shopping Network, have formed an alliance to develop strategies for dealing with legislative and technological issues facing web merchants.” FULL ARTICLE

I spoke with Barbara Tulipane, ERA President and CEO about this alliance while at the ERA annual conference in Las Vegas last month.  According to her, the “big boys” of the internet are tired of fighting, and seeking to work together to advance the cause of internet businesses in Washington, and in the eyes of consumers. 

I know what you’re thinking… “an infomercial association to spearhead the cause of internet companies?”

Perhaps it does make sense.  Let’s face it, when it comes to consumer trust, both the internet and the DRTV business could use a lift.  The bad apples in both arenas are making it tough for everyone.  In DRTV, we have hucksters and false advertisers.  Online, we have spammers, phishers, malware.  And on Capital Hill, pending and proposed legislation on everything from taxes to privacy could affect ALL of our businesses for years to come. 

Imagine the lobbying power of an association that had Google, Yahoo, Microsoft, eBay, and more all pulling for one cause. 

The Electronic Retailing Association could find itself as powerful as the NRA!

Your thoughts?