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AzoogleAds Calls Claims ‘Disingenuous’, Challenges CJ’s Affiliate Loyalty


by Jeff Molander
jeff-at-thoughtshapers.com

Through a comments post at Revenews.com, Azoogleads’ Joe Speiser is vowing to take on Commission Junction (CJ).  It’s war time and he says CJ is unfairly cutting a competitor (he admits) out of the CJ network based on fear… just as Shawn Collins suspected.  Speiser claims that his affiliates will remain loyal to the Azoogleads network - not CJ’s.  Speiser went as far as saying he’s “just fine” without CJ’s advertisers in his mix and is labeling CJ’s actions “disingenuous.” Speiser himself said…

“I felt you, our industry peers, should know the truth—the decision to terminate AzoogleAds was solely a strategic move by CJ to thwart an ever-strengthening competitor that recently launched a competitive revenue share service called M-Port...”

Round II
Hopefully nobody will get hurt in this boxing match but so far Azoogleads isn’t game on stepping into a padded ring.  They’re suiting up for a knock-down-drag-out with advertisers and affiliates. 

In his open letter to CJ advertisers and publishers (that’s what CJ calls affiliates, of course) Speiser suggests that ValueClick’s (VCLK) CJ is “... hiding behind a ‘quality violation’ issue rather than enacting a simple solution that would allow us to continue supply(ing) large volumes of quality customers to their merchants.”

What’s more, he suggests Azoogleads is “happy to compete and will be just fine without merchants within the CJ platform.”

He claims the company’s removal from the CJ network “has nothing to do with compliance” and CJ is attempting to create a negative image of Azoogleads… which is flattering, yet disappointing.

Round III
Azoogleads claims to have received an email from a “high-level CJ insider” shortly before the account termination notice arrived in customer’s inboxes.  Azoogle, Speiser says, was told that “CJ will be terminating Azoogle’s account because of a competitive threat.”

The un-named person “continued to say that the ‘spin’ CJ is going to tell eBay and other merchants, is that Azoogleads’ affiliates will simply work directly though CJ rather than Azoogleads.”

Vowing to fight Speiser says, “This is not the case.”

December 14, 2005

Interactive Business


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