“Best practices are often used to try to reduce the risk of failure.  But oftentimes, these strategies are things that worked well six months ago, and… that the value you will eek out of it will be meager and hard fought… I see this again and again in social media. Instead of people thinking INTENTLY about their customers and how to serve them, they look for tactics on how to increase followers or ‘grow their conversion.’

So they move from flavor of the week to flavor of the week of jargon, tactics, and strategies. And they are often too slow and too late to create any meaningful value.”

Dan Blank
We Grow Media