“The web is facing it’s own global warming crisis as marketers continue to pollute it. Consumers are voting with their clicks and eyeballs by engaging with authentic content that adds value, while ignoring the rest.”

Steve Rubel
MicroPersuasion

“10 years from now: I am pessimistic about the long-term prospects for SEO jobs, because the basics of search engine optimization are fairly simple and ought to be to part of the core competency of anybody who makes a living in Web design, Internet marketing, or writing for the Web.

You shouldn’t need a special consultant to make a website that follows simple guidelines.”

Jakob Nielsen

“To succeed, we need to stop standing between them (consumers) and their content and actually be the content they want to see.

When it comes to video, advertisers and agencies need to focus their energies on producing content that has sufficient appeal to attract, engage, and retain the consumers with whom they hope to build lasting relationships.”

Greg Verdino
Crayon

“This downturn will be a perfect storm for the agencies. Many are not properly geared up to deal with the digital age especially the very big names. Ogilvy’s announced to cut 75 jobs from its NY headquarters (around 4% of total workforce). Most of cut comes from Ogilvy One which is the DM and interactive arm.”

Idris Mootee
Business & Innovation Strategist

“The Web has been tragically misunderstood when people labeled it a publishing medium. It is a performance medium: publishing mediums are static, and do not change over time; performances are dynamic and collaborative and iterative.

Because there was this intrinsic misperception of the role of people and time in what the Internets are, we keep discovering things that we think are just so unique about the medium.

It is like declaring that your dog is a cat, but not just that ... the first ever cat that barks, howls, wags its tail and fetches!”

“... I think that a big reason consumer-goods companies have been slow to adopt digital marketing is that it is so direct and immediate and personal when it comes to dealing with consumers. Most of these companies have built and sustain their market advantages not on being more preferred by consumers, but by being more efficient at manufacturing or distribution, or by having more and greater pricing leverage with distributors and retailers.

Many times, the true effectiveness of consumer-goods advertising in driving the business has more to do with its impact on those intermediaries during contract negotiations than on its ultimate impact on consumers.”

Dave Morgan
Executive Vice President, Global Advertising Strategy
AOL
Via MediaPost