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Thoughtshape of the Week: Tyler Richards


by Jeff Molander
jeff-at-thoughtshapers.com


True business management success involves more than realizing a high profit margin at the end of the fiscal year. It requires a well-planned business strategy that includes:

  • Responsible business ethics
  • Making use of every available business resource
  • Motivating employees and helping to cultivate job skills; with emphasis on teamwork, increased responsibility, and a high regard for duty and company loyalty
  • The ability to delegate responsibility as part of employee job training
  • Formulating a daily work routine for peak productivity

Tyler Richards
Marketing Manager
SE Ranking
(via SE Ranking)

July 15, 2016

Resources

Multi Channel Retailing



Dan Blank: “Best Practices” lead to mediocre results


by Jeff Molander
jeff-at-thoughtshapers.com


“Best practices are often used to try to reduce the risk of failure.  But oftentimes, these strategies are things that worked well six months ago, and… that the value you will eek out of it will be meager and hard fought… I see this again and again in social media. Instead of people thinking INTENTLY about their customers and how to serve them, they look for tactics on how to increase followers or ‘grow their conversion.’

So they move from flavor of the week to flavor of the week of jargon, tactics, and strategies. And they are often too slow and too late to create any meaningful value.”

Dan Blank
We Grow Media

June 04, 2010

Resources

Multi Channel Retailing



Thoughtshape of the Week: Ron Shevlin


by Jeff Molander
jeff-at-thoughtshapers.com




“Marketing is suffering from Ignis-fatuus-itis.”


* Igni fatuus: Something that misleads or deludes; an illusion.





Ron Shevlin
Sr. Analyst
Aite Group
(via Slideshare)

May 21, 2010

Multi Channel Retailing



ThoughtShape of the Week: Adam Singer


by Jeff Molander
jeff-at-thoughtshapers.com

“As more businesses realize the truth, that every company is now a media company, the number of organizational entities contributing content to the web will continue to increase. 

Yet as the supply of content increases, the aggregate amount of attention available remains static, meaning the fight for attention is an aggressive, daily battle across the spectrum of niches… Fresh content only happens as a by-product of being agile.”

Adam Singer
TheFutureBuzz.com

August 22, 2009

Resources

Multi Channel Retailing

Lead Generation Strategy

Interactive Business



ThoughtShape of the Week: Jonathan Salem Baskin


by Jeff Molander
jeff-at-thoughtshapers.com


“‘To every action there is an equal and opposite reaction.’ So shouldn’t the reactions to your marketing have something to do with your business proposition? 

If the response you’re driving for is a chuckle, or just a pass-along to another consumer, no wonder the gurus don’t want you to measure it.  Given a nanosecond of time to interact with people, the best most of us can do is waste it?”

Jonathan Salem Baskin
(via AdAge)

March 11, 2009

Resources

Interactive Business



ThoughtShape of the Week: Charles Wiedenhoft


by Jeff Molander
jeff-at-thoughtshapers.com


“As an avid Internet marketer, I continue to be amazed by the occurrence of discussions that focus more on how to boost Web analytic capabilities and less on figuring out what those numbers mean or, even worse, how to profit from them…

I propose that Internet marketing agencies and internal departments do away with the job title ‘Web analyst’ and instead take time to establish and conduct cross-training programs with all personnel to help them understand what the figures mean and how best to use them in order to meet or exceed a campaign’s stated objectives. In the end, marketing departments will have a much easier time showing a quantifiable return for the investments made.”

Charles Wiedenhoft
Red Door Interactive

February 12, 2009

Resources

Multi Channel Retailing

Lead Generation Strategy



ThoughtShape of the Week: Scott McKain


by Jeff Molander
jeff-at-thoughtshapers.com


“While we often first point the finger at the Chief Financial Officer as being disconnected from customers, the truly shocking part of the study is that it is the Chief Marketing Officer who fails to listen to, and learn from, the very people they are marketing to!”


Scott McKain
Author, Vice Chairman of Obsidian Enterprises
(via GrokdotCom)

February 04, 2009



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